About Us

Who We Are

Beauty.Direct is a fresh face in the UK beauty and fragrance market — but the people behind it are anything but new. Our team brings together decades of combined experience across retail, fragrance sourcing, brand distribution, and e-commerce. We operate in full compliance with UK trading standards and consumer protection law.

Our Brands

We are proud to launch with StreetOrigins — a fragrance brand built for real life. Accessible luxury, authentic street-inspired scents, available directly here and through our retail partners. We also carry independent niche houses including Memoize London, and designer names including Prada, Armani, and Paco Rabanne. Every brand is carried with full authorisation from the rights holder.

Authenticity Guarantee

We are an authorised reseller of every brand we carry. All fragrances are sourced directly from brand owners or approved UK distributors, stored in controlled conditions, and dispatched in original sealed packaging. We do not sell grey-market, counterfeit, or tester units.

Stocked at Major UK Retailers

Beauty.Direct is an official UK retailer and authorised reseller, stocked at Superdrug.com and Tesco.com — two of the UK's most trusted and regulated retail chains. Every product we supply meets their rigorous supplier and product safety standards.